Volume: 12 Issue: 1
Year: 2024, Page: 26-50,
Received: April 30, 2024 Accepted: June 1, 2024 Published: June 5, 2024
Automation and other disruptive technologies are marking the new contemporary realities in new industrial era. Due to this, organisations are demanding the workforce, which is highly resilient, adaptable, cope and respond positively to dynamic and stress giving circumstances and most engaged employees. This resilient ability of employees helps the organisation to recover quickly from setback and overcome the adversity. Even though there are eminent number of literatures are revolving around the employee resilience and employer branding in management discourse. The impact of employee resilience on employer branding has not been thoroughly studied in the earlier study. With this perception, the present research aimed to observe the mediating impact of employee engagement in the relationship between employee resilience and employer branding. This study used the snowball method sampling to survey of 53 IT professionals in Bangalore city. The study hypotheses were experimentally tested using the linear regression approach. Furthermore, the study looked at the mediating role of employee engagement on the connection between employee resilience and employee branding using Preacher and Hayes mediation analyses. The study's substantial relationships between its variables were shown by the results, which also demonstrated how employee resilience affects employee engagement and company branding. The results indicate that the impact of employee resilience on company branding is fully mediated by employee engagement. This study provides organizations with practical advice on how to support employee resilience, which may then be crucial in creating a highly engaged workforce and enhancing the employer brand.
Keywords: Employer branding, employee engagement, employee resilience, Mediation effect.
1. Eriksson, T., Näppä, A., & Robertson, J. (2023). Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage. Business Horizons, 66(1), 51–64. https://doi.org/10.1016/j.bushor.2022.01.001
2. Aheleroff, S., Huang, H., Xu, X., & Zhong, R. Y. (2022). Toward sustainability and resilience with Industry 4.0 and Industry 5.0. Frontiers in Manufacturing Technology, 2. https://doi.org/10.3389/fmtec.2022.951643
3. Edeh, F. O., Ugboego, A. C., & Adama, L. (2022). Human Resource Skills Adjustment and Organisational Resilience in Times of Global Crisis. Kelaniya Journal of Human Resource Management, 17(1), 60–79. https://doi.org/10.4038/kjhrm.v17i1.70
4. Lengnick-Hall, C. A., Beck, T. E., & Lengnick-Hall, M. L. (2011). Developing a capacity for organizational resilience through strategic human resource management. Human Resource Management Review, 21(3), 243–255. https://doi.org/10.1016/j.hrmr.2010.07.001
5. Tasic, J., Amir, S., Tan, J., & Khader, M. (2020). A multilevel framework to enhance organizational resilience. Journal of Risk Research, 23(6), 713–738. https://doi.org/10.1080/13669877.2019.1617340
6. Shela, V., Ramayah, T., & Noor Hazlina, A. (2023). Human capital and organisational resilience in the context of manufacturing: a systematic literature review. Journal of Intellectual Capital, 24(2), 535–559. https://doi.org/10.1108/JIC-09-2021-0234
7. Salisu, I., & Hashim, N. (2017). A Critical Review of Scales Used in Resilience Research. IOSR Journal of Business and Management, 19(04), 23–33. https://doi.org/10.9790/487x-1904032333
8. Paul, H., Bamel, U. K., & Garg, P. (2016). Employee Resilience and OCB: Mediating Effects of Organizational Commitment. Vikalpa, 41(4), 308–324. https://doi.org/10.1177/0256090916672765
9. Xiao, L., & Cao, H. (n.d.). Organizational Resilience: The Theoretical Model and Research Implication.
10. Gope, S., Elia, G., & Passiante, G. (2018). The effect of HRM practices on knowledge management capacity: a comparative study in Indian IT industry. Journal of Knowledge Management, 22(3), 649–677. https://doi.org/10.1108/JKM-10-2017-0453
11. Trieu, H. D. X., Nguyen, P. v., Tran, K. T., Vrontis, D., & Ahmed, Z. (2023). Organisational resilience, ambidexterity and performance: the roles of information technology competencies, digital transformation policies and paradoxical leadership. International Journal of Organizational Analysis. https://doi.org/10.1108/IJOA-05-2023-3750
12. Duchek, S. (2020). Organizational resilience: a capability-based conceptualization. Business Research, 13(1), 215–246. https://doi.org/10.1007/s40685-019-0085-7
13. Khairy, H. A., Agina, M. F., Aliane, N., & Hashad, M. E. (2023). Internal Branding in Hotels: Interaction Effects of Employee Engagement, Workplace Friendship, and Organizational Citizenship Behavior. Sustainability (Switzerland), 15(5). https://doi.org/10.3390/su15054530
14. Tanwar, K., & Prasad, A. (2016). Exploring the Relationship between Employer Branding and Employee Retention. Global Business Review, 17, 186S-206S. https://doi.org/10.1177/0972150916631214
15. Ekhsan, M., Sudiro, A., Mugiono, M., & Hussein, A. S. (2022). Employee Retention and Change Management During Times of Uncertainty. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.916709
16. Ahmed, R. R., Azam, M., Qureshi, J. A., Hashem E, A. R., Parmar, V., & Md Salleh, N. Z. (2022). The Relationship Between Internal Employer Branding and Talent Retention: A Theoretical Investigation for the Development of a Conceptual Framework. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.859614
17. Loftus, R., Dobb, C., & Lawson, L. (2011). Employee engagement. MLO: Medical Laboratory Observer, 43(3), 34. https://doi.org/10.1002/9781119010722.iesc0068
18. Cleary, M., Visentin, D., West, S., Lopez, V., & Kornhaber, R. (2018). Promoting emotional intelligence and resilience in undergraduate nursing students: An integrative review. Nurse Education Today, 68, 112-120. https://doi.org/10.1016/j.nedt.2018.05.018
19. Mr. P Sai Kumar and Dr. V. Tulasi Das, 2022. Role of Employee Resilience in Employee Engagement: An Investigative Study. United International Journal for Research & Technology (UIJRT), 3(4), pp.144-152.
20. Samo, A. H., Talreja, S., Bhatti, A. A., Asad, S. A., & Hussain, L. (2020). Branding Yields Better Harvest: Explaining The Mediating Role of Employee Engagement in Employer Branding and Organizational Outcomes. ETIKONOMI, 19(1), 77–94. https://doi.org/10.15408/etk.v19i1.12320
21. Lindsay Oades, by G., Steger, M. F., Delle Fave, A., Passmore, J., & Rothmann, S. (2017). Employee Engagement. The Wiley Blackwell Handbook of the Psychology of Positivity and Strengths-Based Approaches at Work, First Edition.
22. Drūteikienė, G., Savickė, J., & Skarupskienė, D. (2023). THE IMPACT OF EMPLOYER BRAND ON THE RELATIONSHIP BETWEEN PSYCHOLOGICAL EMPOWERMENT AND EMPLOYEE ENGAGEMENT. Problems and Perspectives in Management, 21(1), 193–203. https://doi.org/10.21511/ppm.21(1).2023.17
23. Kele, J. E., & Cassell, C. M. (2023). The Face of the Firm: The Impact of Employer Branding on Diversity. British Journal of Management, 34(2), 692–708. https://doi.org/10.1111/1467-8551.12608
24. Justyna Tasic, Sulfikar Amir, Jethro Tan & Majeed Khader (2020) A multilevel framework to enhance organizational resilience, Journal of Risk Research, 23:6, 713-738, DOI: 10.1080/13669877.2019.1617340
25. Sai Kumar, P., & Tulasi Das, V. (2022). Role of Employee Resilience in Employee Engagement: An Investigative Study. In UIJRT | United International Journal for Research & Technology | (Vol. 03, Issue 04).
26. Awais Ilyas, M., Adeel, I., Said, A., Alshuaibi, I., & Shaari, H. (2019). Conceptualizing the Relationship between Employer Brand Pride, Employer Brand Reputation, Employee Engagement and Employee Brand Loyalty. In International Journal of Innovation, Creativity and Change. www.ijicc.net (Vol. 7, Issue 5). www.ijicc.net
27. Bhasin, J., Mushtaq, S., & Gupta, S. (2019). Engaging Employees Through Employer Brand: An Empirical Evidence. Management and Labour Studies, 44(4), 417–432. https://doi.org/10.1177/0258042X19870322
28. Eriksson, T., Näppä, A., & Robertson, J. (2023). Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage. Business Horizons, 66(1), 51–64. https://doi.org/10.1016/j.bushor.2022.01.001
29. P. R, A., & Thampi, Santhosh. P. (2020). Employer Branding and Employee Engagement: An Evidence from Banking Sector. AIMS International Journal of Management, 14(2), 115–127. https://doi.org/10.26573/2020.14.2.4
30. Tiwari, B., & Lenka, U. (2020). Employee engagement: A study of survivors in Indian IT/ITES sector. IIMB Management Review, 32(3), 249–266. https://doi.org/10.1016/j.iimb.2019.10.003
31. Itam, U. J., & Swetha, M. (2022). Examining the structural relationship between employee branding, TQHRM and sustainable employability outcome in Indian organized retail. TQM Journal, 34, 5–28. https://doi.org/10.1108/TQM-03-2021-0093
32. Mahmood, S., Shaari, R., & Sarip, A. (2018). Sprituality and Resilience Effects on Employee Awareness and Engagement in CSR: An Overview and Research Agenda. Journal of Advanced Research in Social and Behavioural Sciences Journal Homepage, 12, 35–44. www.akademiabaru.com/arsbs.html
33. Špoljarić, A., & Ozretić Došen, Đ. (2023). Employer brand and international employer brand: literature review. In Corporate Communications (Vol. 28, Issue 4, pp. 671–682). Emerald Publishing. https://doi.org/10.1108/CCIJ-11-2022-0141
34. Malik, P., & Garg, P. (2018). Psychometric Testing of the Resilience at Work Scale Using Indian Sample. Vikalpa. https://doi.org/10.1177/0256090918773922
35. Cooke, F. L., Cooper, B., Bartram, T., Wang, J., & Mei, H. (2016). Mapping the relationships between high-performance work systems, employee resilience and engagement: A study of the banking industry in China. The International Journal of Human Resource Management, http://dx.doi.org/10.1080/09585192.2015.1137618
36. Ekhsan M., Badrianti Y., Aeni N. (2020), Employer Branding and Employee Retention: The Role of Mediating Employee Engagement. Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020), https://doi.org/10.2991/assehr.k.211102.086
37. Xiao, L. & Cao, H. (2017). Organizational Resilience: The Theoretical Model and Research Implication. ITM Web of Conferences, Volume 12, https://doi.org/10.1051/itmconf/20171204021
38. Fredrickson, B. L., Tugade, M. M., Waugh, C. E., & Larkin, G. R. (2003). What good are positive emotions in crisis? A prospective study of resilience and emotions following the terrorist attacks on the United States on September 11th, 2001. Journal of Personality and Social Psychology, 84(2), 365-376. https://doi.org/10.1037/0022-3514.84.2.365
39. Bagga, G. (2013), "How to keep the talent you have got", Human Resource Management International Digest, Vol. 21 No. 1, pp. 3-4. https://doi.org/10.1108/09670731311296401
40. Messersmith, J. (2007). Managing work-life conflict among information technology workers. Human Resource Management, 46(3), 429-451. https://doi.org/10.1002/hrm.20172
41. Aguiar-Quintana, T., Nguyen, T. H. H., Araujo-Cabrera, Y., & Sanabria-Díaz, J. M. (2021). Do job insecurity, anxiety and depression caused by the COVID-19 pandemic influence hotel employees’ self-rated task performance? The moderating role of employee resilience. International Journal of Hospitality Management, 94, 102868. https://doi.org/10.1016/j.ijhm.2021.102868
42. Christensen Hughes, J. and Rog, E. (2008), "Talent management: A strategy for improving employee recruitment, retention and engagement within hospitality organizations", International Journal of Contemporary Hospitality Management, Vol. 20 No. 7, pp. 743-757. https://doi.org/10.1108/09596110810899086
43. Tiwari, B., & Lenka, U. (2020). Employee engagement: A study of survivors in Indian IT/ITES sector. IIMB Management Review, 32(3), 249-266. https://doi.org/10.1016/j.iimb.2019.10.003
44. Youssef, C. M., & Luthans, F. (2007). Positive organizational behavior in the workplace: The impact of hope, optimism, and resilience. Journal of Management, 33(5), 774–800. https://doi.org/10.1177/0149206307305562
45. Shin, J.Taylor, M.S., and Seo,M.(2012). Resources for Change: the Relationships of Organizational Inducements and Psychological Resilience to Employees' Attitudes and Behaviors toward Organizational Change. Academy of Management Journal, 55(3), https://doi.org/10.5465/amj.2010.0325
46. Sutcliffe, K.M. & Vogus, T.J. (2003). Organizing for Resilience. In Cameron, K., Dutton, J.E., & Quinn, R.E. (Eds.), Positive Organizational Scholarship. San Francisco: Berrett-Koehler. Chapter 7 pp: 94-110
47. Kotler, P., & Armstrong, G. (2011). Principles of Marketing. (14th ed.) Prentice Hall.
48. Ambler, Tim & Barrow, Simon. (1996). The employer brand. Journal of Brand Management. J Brand Manag 4, 185–206. https://doi.org/10.1057/bm.1996.42
SAVADATTI S, CHITTARANJAN P. EMPLOYEE RESILIENCE AND EMPLOYER BRANDING: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT. IEMSJMR.2024;12(1):26-50