IEMS Journal of Management Research

Volume: 12 Issue: 1

  • Open Access
  • Original Article

FOSTERING DIGITAL AND INCLUSIVE MARKETING: STRATEGIES TO REACH A DIVERSE AUDIENCE

Dr. Santosh Bommanavar1, Shruti Malipatil 2

1 Assistant Professor, Institute of Management Studies, Davanagere University, Davanagere

2 Research Scholar, Institute of Management Studies, Davanagere University, Davanagere

Year: 2024, Page: 75-87,

Received: April 30, 2024 Accepted: June 1, 2024 Published: June 5, 2024

Abstract

Effective marketing strategies are crucial for businesses looking to engage a wide audience in a world that is becoming more and more digitalized. With a focus on promoting inclusion to reach a varied audience, this research paper offers an in-depth analysis of the present state of digital marketing. Businesses must modify their marketing tactics to appeal to a wide range of consumers in a digital world that is continually evolving. In order to provide insights into current trends, challenges, and opportunities in digital marketing for a variety of audiences, this research synthesizes existing literature, industry reports, and case studies. The study emphasizes the value of accessibility, cultural relevancy, and diversity for developing successful digital marketing initiatives. It seeks to give firms an elementary understanding of how to negotiate the difficulties of digital marketing in an economy that is becoming more diverse by examining key practices and success stories.

Keywords: Digital Marketing, Inclusive Marketing, Cultural relevance, Consumer Engagement, Recent Trends.

References

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Cite this article

BOMMANAVAR S, MALIPATIL S. FOSTERING DIGITAL AND INCLUSIVE MARKETING: STRATEGIES TO REACH A DIVERSE AUDIENCE. IEMSJMR.2024;12(1):75-87

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