IEMS Journal of Management Research

Current Issue

  • Open Access
  • Original Article

NURTURING AND STRENGTHENING SUSTAINABLE INNOVATION AND ENTREPRENEURSHIP IN THE ACADEMIC ENVIRONMENT

Dr. Kiran Kumari Patil1, Malathi R2, Aditya Poojary3, Lakshmi Patil4

2023, 11(2), 123-131, Dec. 1, 2023

Nurturing and strengthening the innovation and entrepreneurship (I&E) in the university by involving teachers and students alike as sustainable entrepreneurs ar…

View Article
  • Open Access
  • Original Article

CHALLENGES FACED BY WOMEN ENTREPRENEURS

Dr. Prashantha Chittaranjan1, Sohan G. Katagi2

2023, 11(2), 114-122, Dec. 1, 2023

This research delves into the multifaceted challenges confronting women entrepreneurs, addressing socio-cultural impediments, economic constraints, and the pivotal role of mentorship. In a dynamic entrepreneu…

View Article
  • Open Access
  • Original Article

SUSTAINABLE MARKETING IN INDIA: EVOLUTION, CHALLENGES, AND OPPORTUNITIES

Jaanhvee Dave1, Sravani Gudla2

2023, 11(2), 92-113, Dec. 1, 2023

This research provides a comprehensive overview of Sustainable marketing in the Indian business landscape, focusing on its evolution, challenges, and potential oppo…

View Article
  • Open Access
  • Original Article

CONSUMER BEHAVIOUR TOWARDS FAST FOOD OUTLETS IN UTTAR KANNADA DISTRICT

Santosh Ashok Bandekar

2023, 11(2), 83-91, Dec. 1, 2023

The fast-food industry in India has witnessed significant growth, replacing traditional foods as a result of changing lifestyle patterns. This paper explores the co…

View Article
  • Open Access
  • Original Article

EXPLORING THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON ENTREPRENEURIAL INTENTION - THE MEDIATING ROLE OF ENTREPRENEURIAL EDUCATION

Sneha M. Hiremath1, Dr. Poornima M. Charantimath2

2023, 11(2), 70-82, Dec. 1, 2023

This research delves into the intricate relationship between entrepreneurial orientation (EO) and entrepreneurial intention (EI) by investigating …

View Article
  • Open Access
  • Original Article

INNOVATIVE INSIGHTS: NAVIGATING DIGITAL MARKETING DYNAMICS OF PRABHUDAS LILLADHER PVT. LTD. IN BANGALORE CITY'S CONSUMER LANDSCAPE

Shaktianand Chikkur1, Nishant Kumar Singh2

2023, 11(2), 60-69, Dec. 1, 2023

In the rapidly evolving landscape of the new millennium, the Internet has emerged as a potent force in advertising, captivating marketers as the ideal platform. Wit…

View Article
  • Open Access
  • Review Article

PROTECTING INNOVATION AND CREATIVITY IN BUSINESS SAFETY: A COMPREHENSIVE ANALYSIS OF INTELLECTUAL PROPERTY RIGHTS

Burri Ankaiah1, Dr. Kirankumari Patil2

2023, 11(2), 34-59, Dec. 1, 2023

In today's world, a company's growth and success depend on protecting its intellectual property rights (IPR). At the point when an organization chooses to p…

View Article
  • Open Access
  • Original Article

IMPACT OF BLOCKCHAIN ON THE PERFORMANCE DIMENSIONS OF SUPPLY CHAIN MANAGEMENT

Dr. Manjunath Balehosur

2023, 11(2), 19-33, Dec. 1, 2023

This paper explores the contribution of blockchain to the performance dimensions of Supply Chain Management (SCM), with a specific focus on addressing traceability …

View Article
  • Open Access
  • Case Report

DR. TATYARAO LAHANE AND THE GOVERNMENT EYE CARE SERVICE - THE INTRAPRENEURSHIP QUESTION

Dr. Ramakant Kulkarni1, Dr. Mukund R. Dixit2

2023, 11(2), 5-18, Dec. 1, 2023

There is enough literature on entrepreneurship covering startups and the success and failures, the resources mobilization, product ideas, nurturing the set up and s…

View Article
  • Open Access
  • Review Article

BOOK REVIEW: THINK AND GROW RICH BY NAPOLEON HILL

Akshata Bilagi1, Dr. Poornima Charantimath2

2023, 11(2), 1-4, Dec. 1, 2023

This book review explores "Think and Grow Rich" by Napoleon Hill, a self-help classic since 1937 that continues to be a beacon of motivation, offering tim…

View Article