2023, 11(2), 123-131, Dec. 1, 2023
Nurturing and strengthening the innovation and entrepreneurship (I&E) in the university by involving teachers and students alike as sustainable entrepreneurs ar…
2023, 11(2), 114-122, Dec. 1, 2023
This research delves into the multifaceted challenges confronting women entrepreneurs, addressing socio-cultural impediments, economic constraints, and the pivotal role of mentorship. In a dynamic entrepreneu…
2023, 11(2), 92-113, Dec. 1, 2023
This research provides a comprehensive overview of Sustainable marketing in the Indian business landscape, focusing on its evolution, challenges, and potential oppo…
2023, 11(2), 83-91, Dec. 1, 2023
The fast-food industry in India has witnessed significant growth, replacing traditional foods as a result of changing lifestyle patterns. This paper explores the co…
2023, 11(2), 70-82, Dec. 1, 2023
This research delves into the intricate relationship between entrepreneurial orientation (EO) and entrepreneurial intention (EI) by investigating …
2023, 11(2), 60-69, Dec. 1, 2023
In the rapidly evolving landscape of the new millennium, the Internet has emerged as a potent force in advertising, captivating marketers as the ideal platform. Wit…
2023, 11(2), 34-59, Dec. 1, 2023
In today's world, a company's growth and success depend on protecting its intellectual property rights (IPR). At the point when an organization chooses to p…
2023, 11(2), 19-33, Dec. 1, 2023
This paper explores the contribution of blockchain to the performance dimensions of Supply Chain Management (SCM), with a specific focus on addressing traceability …
2023, 11(2), 5-18, Dec. 1, 2023
There is enough literature on entrepreneurship covering startups and the success and failures, the resources mobilization, product ideas, nurturing the set up and s…
2023, 11(2), 1-4, Dec. 1, 2023
This book review explores "Think and Grow Rich" by Napoleon Hill, a self-help classic since 1937 that continues to be a beacon of motivation, offering tim…