IEMS Journal of Management Research

Current Issue

  • Open Access
  • Original Article

A STUDY ON RURAL CONSUMER BEHAVIOUR TOWARDS SELECTED CONSUMER DURABLE GOODS

Dr. Varadaraja D

2022, 10(2), 1-13, Nov. 10, 2022

In India, rural market has gained importance in India, as its in general development of the economy has brought about considerable expansion in the buying intensity of the rural networks. Descriptive research is adopted for the study and simple random sampling carried out for the study. The …

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  • Open Access
  • Original Article

A COMPARATIVE STUDY BETWEEN THE PUBLIC'S INTEREST IN WATCHING MOVIES AT THEATRES AND OTT PLATFORMS WITH SPECIAL REFERENCE TO VIRUDHUNAGAR CITY

Dr. B. PAVALAKUMAR

2022, 10(2), 1-11, Nov. 22, 2022

Theatre, cinema hall or big screen, whatever be the term; this terminology has always been the center stage and focal point of entertainment. Besides being an entertainment platform, reflects a great deal of our culture and social life. Theatre enhances the experience of watching on a large …

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