IEMS Journal of Management Research

Current Issue

  • Open Access
  • Original Article

EMPIRICAL STUDY ON THE DETERMINANTS OF INDIAN CORPORATE BOND RETURNS

Allauddin Abdulisaq Nadaf 1, Dr. Shivappa 2

2024, 12(1), 129-139, June 5, 2024

This study explores various dimensions of the Indian capital market, encompassing the Indian corporate bond market. It’s crucial to understand the determinants of corporate bond yield. Objective of the study is to examine the factors influencing corporate bond yi…

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  • Open Access
  • Original Article

FOSTERING ORGANIZATIONAL SUSTAINABILITY THROUGH ENTREPRENEURIAL SUCCESS: ROLE OF WORK-LIFE BALANCE AND WELL-BEING -INSIGHTS FROM MEDIATION ANALYSIS

Amit Subramanyam1, Dr. Devaraju2, Dr. Indrajit Doddanavar3

2024, 12(1), 106-128, June 5, 2024

Entrepreneurship act as a catalyst for socio-economic progress, yet it is accompanied by enormous challenges that can affect an entrepreneur's overall work-life equilibrium (WLB). Current research delves into the intricate interplay of these factors and explores how entrepreneurial success s…

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  • Open Access
  • Original Article

EMPIRICAL STUDY TO KNOW HOW PSYCHOLOGICAL BREACH CONTRACT CAN INDUCE STRESS, ANXIETY AND OTHER PSYCHOLOGICAL EFFECTS IN SELECTED SUGAR INDUSTRIES OF BELAGAVI DISTRICT

Dr. Shankargouda C. Patil1, Ramchandra G. Killedar2,3

2024, 12(1), 88-105, June 5, 2024

The sugar industries in Belagavi district contribute significantly to the local economy and provide large employment for the workforce. However, concerns have been risen regarding employee’s psychological well-being. Employees unwritten psychological contract bet…

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  • Open Access
  • Original Article

FOSTERING DIGITAL AND INCLUSIVE MARKETING: STRATEGIES TO REACH A DIVERSE AUDIENCE

Dr. Santosh Bommanavar1, Shruti Malipatil 2

2024, 12(1), 75-87, June 5, 2024

Effective marketing strategies are crucial for businesses looking to engage a wide audience in a world that is becoming more and more digitalized. With a focus on promoting inclusion to reach a varied audience, this research paper offers an in-depth analysis of the present state of digital marke…

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  • Open Access
  • Original Article

DIGITAL FINANCIAL INCLUSION OF STARTUPS THROUGH FINTECH ADOPTION

Abdulfayyaz N. Patil 1, Dr. Shivappa 2

2024, 12(1), 51-74, June 5, 2024

Digital financial inclusion, facilitated by fintech adoption, is increasingly recognized as a vital driver of economic growth and entrepreneurship. This study delves into the nuanced relationship between fintech adoption and the digital financial inclusion of startups in India, with a focus on t…

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  • Open Access
  • Original Article

EMPLOYEE RESILIENCE AND EMPLOYER BRANDING: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT

Dr. Santosh Bommanavar1, Archana M.D.2

2024, 12(1), 26-50, June 5, 2024

Automation and other disruptive technologies are marking the new contemporary realities in new industrial era. Due to this, organisations are demanding the workforce, which is highly resilient, adaptable, cope and respond positively to dynamic and stress giving circumstances and most engaged emp…

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  • Open Access
  • Original Article

A STUDY ON WELL-BEING ASSESSMENT OF EMPLOYEES WORKING IN SOFTWARE BASED ORGANIZATION

Shilpa Savadatti1, Prashantha Chittaranjan2

2024, 12(1), 18-25, June 5, 2024

Well-Being defines experience of health, happiness and prosperity. It entails having a strong sense of purpose or meaning in life, being in excellent mental health, and being able to handle stress. The majority of the time, when we are in a state of well-being, we feel content, healthy, connecte…

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  • Open Access
  • Case Report

A CASE STUDY ON EMPOWERMENT OF DAIRY FARMERS -AN INITIATIVE OF DAIRY CLUB

Dr. Shabana A. Memon1, Harshwardhan Chavan2

2024, 12(1), 4-17, June 5, 2024

Dairying is an important part of the Indian agricultural economy.  Milk production in the country has grown at a compound annual growth rate of about 6.2 per cent to reach 209.96 mn tonnes in 2020-21 from 146.31 mn tonnes in 20…

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  • Open Access
  • Review Article

BOOK REVIEW: THINK BIGGER - HOW TO INNOVATE BY SHEENA IYENGAR

Vinanti Naik

2024, 12(1), 1-3, May 21, 2024

The book "Think Bigger" by Sheena Iyengar offers a structured approach to fostering creativity and making meaningful choices through a method that guides individuals and organizations in generating innovative ideas. Iyengar draws from neuro and cognitive sciences to present practical s…

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