IEMS Journal of Management Research

Volume: 10 Issue: 2

  • Open Access
  • Original Article

A COMPARATIVE STUDY BETWEEN THE PUBLIC'S INTEREST IN WATCHING MOVIES AT THEATRES AND OTT PLATFORMS WITH SPECIAL REFERENCE TO VIRUDHUNAGAR CITY

Dr. B. PAVALAKUMAR

Assistant Professor, Department of Business Administration, V.H.N. Senthikumara Nadar College (Autonomous), Virudhunagar

 

Year: 2022, Page: 1-11,

Received: Oct. 6, 2022 Accepted: Nov. 9, 2022 Published: Nov. 22, 2022

Abstract

Theatre, cinema hall or big screen, whatever be the term; this terminology has always been the center stage and focal point of entertainment. Besides being an entertainment platform, reflects a great deal of our culture and social life. Theatre enhances the experience of watching on a large screen by providing the best possible audio and visuals. Any movie's visual clarity could be felt solely with the welldesigned ambience in theatres. With the “Anyone, Anywhere” phenomenon facilitated by advanced gadget features stimulates the demand for a new visual experience, which ultimately leads to OTT platforms. The Over-the-top (OTT) platforms have a significant influence on the innovative drive in the entertainment sectors. Keeping this in view, this paper attempts to study the public's interest in watching movies at theatres and OTT platforms.

Keywords: OTT, Perception, Digital media, OTT Platforms, Hotstar, Netflix, Amazon Prime, Disney

References

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Cite this article

B. PAVALAKUMAR. A COMPARATIVE STUDY BETWEEN THE PUBLIC'S INTEREST IN WATCHING MOVIES AT THEATRES AND OTT PLATFORMS WITH SPECIAL REFERENCE TO VIRUDHUNAGAR CITY. IEMSJMR.2022;10(2):1-11

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