IEMS Journal of Management Research

Volume: 11 Issue: 1

  • Open Access
  • Original Article

DIGITAL TRANSFORMATION: STATE BANK OF INDIA'S INNOVATIVE INITIATIVES

Thippeswami H 1, Sathisha 2

1 Research Scholar, Department of Studies in Commerce, Vijayanagara Sri Krishnadevaraya University, Jnana Sagara, Ballari (Karnataka) – 583 105

2 Research Scholar, Department of Studies in Economics, Vijayanagara Sri Krishnadevaraya University, Jnana Sagara, Ballari (Karnataka) – 583 105

Year: 2023, Page: 78-83,

Received: May 11, 2023 Accepted: May 15, 2023 Published: May 25, 2023

Abstract

This article focuses on the digital transformation initiatives done by the State Bank of India (SBI), a notable public sector bank, to revolutionize its operations and improve customer experiences. SBI has linked banking services with lifestyle and financial offers through innovative platforms like YONO, SBI Buddy, and e-Smart SME, giving consumers smooth and personalized experiences. Furthermore, SBI's cooperation with Digi Locker and the introduction of a virtual assistant have increased client empowerment and enhanced support services. SBI has effectively positioned itself as a leader in the banking business by adopting digital technology, pushing innovation, and providing efficient services to its consumers.

Keywords: State Bank of India, digital transformation, Digital, Initiatives.

References

1.Piyush Gupta and Krishna Kumar Jaiswal (2020). Analysis of Financial Performance of Selected Public and Private Sector Banks. Indian Journal of Commerce, 14(1), 45-57.
2.Inchara P M Gouda (2020). PSBs-Mammoth Merger Plan for Synergy Benefits. The Management Accountant, 55(1) 85-88.
3.Nilamani Tripati and Nidhi Ahuja (2020). Effect of Merger on Banking Sector: A Case Study of SBI. EPRA International Journal of Multidisciplinary Research (IJMR), 6(3), 21-30.
4.Sunil M Rashinakar (2020). An Analysis of Financial Performance of Selected Commercial Banks in India. Studies in Indian Place Names, 40(40), 658-675.
5.Sukumal Datta and CMA S.K Shakeel (2020). A Study on the Merger of Public Sector Banks in Recent Times. The Management Accountant, 55(1), 58-61.

Cite this article

THIPPESWAMY H, SATISHA. DIGITAL TRANSFORMATION: STATE BANK OF INDIA'S INNOVATIVE INITIATIVES. IEMSJMR.2023;11(1):78-83

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